Canadian rock artist grandson has been putting out new music like it’s his job. Wait. It is his job, and business is good right now.
Despite being in the midst of a global pandemic and political stress, grandson is clearly in the midst of a creative flow with how much music he’s dropped this summer. The latest single "lost cause//" by KennyHoopla was released August 28, 2020 and features grandson. KennyHoopla is a Wisconsin based alternative artist known for his ability to transcend labels and mix musical genres to create new sounds. grandson adds his own signature vocals to the track, and backed by some chill hip hop beats. While it’s a drastically different underlying sound than grandson usually reps, it’s a stunning addition to his repertoire.
The entire track almost sounds like it’s playing on vinyl, with vocals that sound raspy and slightly far-away, but the whole thing still somehow rings crisp through a pair of headphones and it’s a beautiful juxtaposition to experience.
The song starts out showcasing a mellow drum and bass beat before lightly distorted vocals ring out singing “Be my baby, be my girl / have my baby, have my girl” as the underlying beat builds. The entire track almost sounds like it’s playing on vinyl, with vocals that sound raspy and slightly far-away, but the whole thing still somehow rings crisp through a pair of headphones and it’s a beautiful juxtaposition to experience.
After the first verse wraps up, both artists sing the chorus starting with “You’re just a lost cause / She said / Know how people like you end up’” and it seems like this tune could be about both accepting your fate and challenging it simultaneously. Having a “Target on my head,” since you were young seems as though you’ve been marked for whatever you’re experiencing for quite some time. Whether that’s an early demise or greatness, though, is up for debate. Having someone tell you you’re a lost cause, then fighting that stigma placed upon you is something that takes a lot of strength and determination.
grandson enters the track with a rap verse stating “You’re the best worst thing that’s happened to me” and continues to add an additional dimension and new character to the track. While KennyHoopla boasts sultry and smooth vocals, grandson adds his charisma and vigor that raises the song’s energy through that second verse. It really is a lovely combination, and something quite different than what the Canadian rock-star's fans are used to hearing from him. The song comes to a close quickly after wrapping up the second verse, toting a quick bridge and a second run of the chorus before closing out with echoes of the singers distorted voices coming through the same chill beat from the beginning of the song.
Seeing artists you know and love transcend genres and adapt to any form of music is something truly special, and grandson does it so seamlessly. Not every fan will love every feature or track an artist releases or works on, but there is no doubt that both of these men have an insane amount of talent. Do yourself a favor and check it out, you might just find it makes its way into your daily rotation.
Stream the track on Spotify here or whichever platform you prefer.
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